It can be what you do, where you’re based, or who your audience is.
Horizontal or Vertical?
Horizontal logos are great for more minimalist website headers.
Vertical logos can be a variety of things.
Circular, oval, or even just stacked wording.
Vertical tends to work better for social media profile images.
It depends on what your main goal for your logo is.
Hand-written or blocked?
Carefree calligraphy or refined modernism?
Refined or Sketched?
Even though we do a lot of botanical elements,
geometric designs + small additions are common as well!